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 Search engine optimization (SEO) is the process of optimizing our online content so that a search engine  shows it as a top result for searches of a certain keyword.

SEO is the magic we have to work on our article in order to make Google very likely to include our post as one of the top results whenever someone searches for that keyword.

The vast majority of online experiences begin with a search engine, and nearly 75% of searchers start their searches on Google.

The fact that the first five results on Google get 67% of all clicks, and we get an idea of why search engine optimization is so important.

How Search Works?

 There are two sides of the SEO force. They are:
1.  White Hat 
2. Black Hat

Now we have to choose our right now.

White hat vs. black hat

It’s the same with search engine optimization. Some people are in it to make a few grand really quickly while others are in it for the long haul.

If you want to work SEO like a get-rich-quick scheme, you’ll probably end up doing black hat SEO.

This type of SEO focuses on optimizing our content only for the search engine, not considering humans at all. Since there are lots of ways to bend and break the rules to get our sites to rank high, these are a prime way for black hat SEOs to make a few thousand dollars fast.

Ultimately, this approach results in spammy, crappy pages that often get banned very fast. It will often lead to severe punishment for the marketer, ruining their chance of building something sustainable in the future.

White hat SEO, on the other hand, is the way to build a sustainable online business. If we do SEO this way, we’ll focus on your human audience.

We’ll try to give them the best content possible and make it easily accessible to them by playing according to the search engine’s rules.

Cleaning inside your house and outside: on-page SEO vs. off-page SEO

There are two broad categories of SEO: 
1. on-page SEO 
2. off-page SEO.

On-page SEO concerns all of Google’s ranking factors that they determine by directly looking at the page you try to optimize, such as your headlines, content, and page structure.

Off-page SEO refers to all variables Google takes a look at, and they aren’t exclusively in your own hands. They depend on other sources, such as social networks, other blogs in your industry, and the personal history of the searcher.

They’re different, but you need to get both right in order to do well with SEO.

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